Build a business you & your customers will love

Whether you've done this for years or you're starting out, you can build the business you dreamt of.

Even if...

...You don't know where to start.

...You haven't quite worked out what you do or who your customers are.

...You've never managed to attract the amount of custom you expected.

...You can't see how you're ever going to get it all done.

Focus on the people linked to your business - you & your customers - and you can make it happen!

When you know what you and your customers want from your business, everything will be clearer, easier, more cost and time-effective - and much more successful!

You'll have a clear plan so you know exactly what to do each step of the way.

Your absolute understanding of your customers will attract the right people.

You'll save time & money by working on the things that really count.

You'll create the business and life you've been dreaming of.

You'll be serving the people you want to work with, doing what you love in a way they'll love - it will feel more natural, come more easily and you'll be more successful.

 Here's how we do it...

You are the shining star of your business

Light your path

Everything you need to confidently lead your business. Your plan based on your time and what success looks like to you. 

You & your business

Shine your light

Build a brand your ideal customers will love. All you need to represent your business intentionally & consistently.

Your brand

Light up their life

Create a customer experience that will keep your customers coming back to buy from you time and time again.

Your customers

Download my free & easy to follow 'how-to' guide:

Hit the mark every time - create targeted marketing messages to attract your perfect customer. 

You’re good at what you do. There are people out there who need it. Often telling them about it isn’t enough to make them understand why they should buy your product or service.
Are you telling people about the features rather than the benefits and results?

Use my jargon-free, practical features vs benefits worksheet to start creating powerful marketing messages for your products & services.

You’ll be able to confidently create marketing messages that resonate with your target audience - attracts their attention, makes them feel you’re speaking directly to them & realise they need what you’re offering.

Download the guide today!
Picture of Alex Grist, owner of ExceptionalCX

Lovely to meet you!


I'm Alex, here to help you confidently lead your business, build your brand and better serve your customers.

I help ambitious small business owners run their business, improve their marketing, deepen their understanding of their customers so they gain more - new ones and loyal ones, focus their spend and get the amazing reviews and testimonials they deserve - all without running themselves ragged.

I'm a qualified life coach with 20 years' experience in business across marketing, customer insight, product management and customer experience - and leadership. All roles with the customer at their heart and pushing the business forward.